Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01795_Field_OMMC T23.txt

Text File | 1996-04-10 | 661b | 14 lines

dialogue going, to engage people.

When you say, “The medium is the message,”
you’re uttering what is patently a contradiction,
because we reserve the term “message” for the
content and “medium” for the container, as it
were. And what it should do is send us looking at
the terms: what do we mean by medium? What do
we mean by message? That’s the proper response.
Let’s examine this thing. Suppose it were a poem, a
haiku, “The Medium is the Message.” Anything cast
that way would make you immediately rush to the
dictionary to see if what the speaker or the writer
means is what you think. So, the proper response